XIAOMI

https://www.mi.com/en/

Xiaomi was founded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality
technology doesn't need to cost a fortune. We create remarkable hardware, software, and internet services for and with the help of our Mi fans.
We incorporate their feedback into our product range, which currently includes the Mi Note Pro, Mi Note, Mi 4, Redmi 2, Mi TV, Mi Band and other accessories.
With more than 61 million handsets sold in 2014, and products launched in Taiwan, Hong Kong, Singapore, Malaysia, Philippines, India, Indonesia and Brazil, Xiaomi is 
expanding its footprint across the world to become a global brand.

It also has other meanings, including "Mission Impossible", because Xiaomi faced many challenges that had seemed impossible to defy in our early days.